Share of Growth Versus Share of Market

I like this photo because it shows small signs of growth surrounded by a lot of dirt and rocks. The up and coming shoots of green reminds me of the importance of measuring ‘share of growth’ (what will drive the market in the future) versus just ‘share of market’ (what is driving the market now). Looking at both will ensure you align your business to grow in the future without being held hostage to the past.


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