Game Changing Engagements

Thought Leadership

Articles, Podcasts and TV Appearances. One of the main reasons why I became a solopreneur was to free up time to think, write and speak about the best ways to grow your category or create a new one. Check out my latest pieces on the Harvard Business Review, CNBC/MSNBC and various leading podcasts

Catalog of Thought Leadership

  • >100 articles
  • Podcasts
  • TV appearances

Eddie’s Articles

  • Why Some High Performers Are Quitting Big Companies to Work for Themselves
    Harvard Business Review – 01/02/2019 – Click here to read
  • Grocery trip decline might accelerate thanks to plant-based meats
    LinkedIn – 12/19/2018 – Click here to read
  •  Will Wall Street Be Able to Earn the Trust of Younger Investors?
    Harvard Business Review – 11/21/2018 – Click here to read
  • Private Label as a Growth Strategy
    Total Retail – 11/16/2018 – Click here to read
  • Black Friday’s Best Days are Behind It
    Retail Dive – 10/26/2018 – Click here to read
  • Black Friday’s Best Days are Behind It
    AW 360 – 10/17/2018 – Click here to read
  • Review: Super Consumers
    South Sound Business Magazine – 06/04/2018 – Click here to read
  • 4 Behavioral Declines Set to Disrupt Grocery in 20 Years
    Progressive Grocer – 5/11/2018 – Click here to read
  • Viewpoint: Grocery Trip Decline Might Accelerate Thanks to Plant-Based Meats
    Supermarket News – 04/23/2018 – Click here to read
  • Your Best Customers Are Emotionally Engaged
    Industry Today – 04/12/2018 – Click here to read
  • Not Every Business Is Destined For National Greatness
    Twice Newspaper – 04/02/2018 – Click here to read
  • Why Random Acts of Kindness Are a Smart Strategy to Succeed as an Entrepreneur
    Inc.com – 02/16/2018 – Click here to read
  • Why Amazon Go Is the Perfect Example of a Great Second Act
    Inc.com – 01/30/2018 – Click here to read
  • 5 Ways to Get the Most From Any Mentor Relationship
    Inc.com – 01/18/2018 – Click here to read
  • Want to Grow Your Business Faster? Try This Networking Tip From the Former CEO of Ben & Jerry’s
    Inc.com – 01/16/2018 – Click here to read
  • This Strange Pineapple Costs 10 Times More Than the Average.  Here’s What Your Startup Can Learn From It 
    Inc.com – 01/05/2018 – Click here to read
  • Why Hiring These Overlooked Candidates Could Be the Key to Your Company’s Success
    Inc.com – 12/04/2017 – Click here to read
  • For a Successful Startup Strategy, Think Like Southwest Airlines
    Inc.com – 11/15/2017 – Click here to read
  • Nearly $70B of Gifts Will Be Returned After the Holidays. Here Are 3 Ways to Avoid That Risk
    Inc.com – 11/08/2017 – Click here to read
  • 4 Tips for Maximizing Your Customer Review Feedback
    Inc.com – 11/02/2017 – Click here to read
  • How to Turn Someone Else’s Idea Into a Billion-Dollar Opportunity
    Inc.com – 10/30/2017 – Click here to read
  •  Why You Should Hire Your Superconsumers
    Recruiter.com – 10/27/2017 – Click here to read
  • Use This Judo Strategy to Turn a Big Competitor’s Strength Into Its Weakness
    Inc.com – 10/20/2017 – Click here to read
  • Use the Fun-to-Chore Formula to Forecast the Future and Stay 3 Steps Ahead of the Competition 
    Inc.com – 10/06/2017 – Click here to read
  • Panera’s CEO Just Called Out McDonald’s CEO. Here Are 3 Reasons Why You Might Do The Same
    Inc.com – 10/02/2017 – Click here to read
  • Don’t Hire Consultants to Help You Grow. Just Answer These 3 Questions Instead
    Inc.com – 09/20/2017 – Click here to read
  •  Adversity Is the Key to Success. Here Are 3 Amazing Stories to Prove It
    Inc.com – 09/11/2017 – Click here to read
  •  3 Easy Ways to Spot and Get An Opportunity Ahead of the Crowd
    Inc.com – 09/01/2017 – Click here to read
  • 3 Simple Ways to Engage in Continuing Education for Your Business (No Business Degree Necessary)
    Inc.com – 08/25/2017 – Click here to read
  • Tesla’s ‘Camper Mode’ Proves 1 Thing: There’s Inspiration for Your Startup Everywhere
    Inc.com – 08/14/2017 – Click here to read
  • Tesla Shows How Traditional Business Metrics Are Outdated
    Harvard Business Review – 08/08/2017 – Click here to read
  • Do You Actually ‘Think Different’ Like Steve Jobs? 3 Essential Things to Consider When Launching Your Startup
    Inc.com – 08/07/2017 – Click here to read
  •  New IDDBA Superconsumer Research Released 
    Perishable News – 08/02/2017 – Click here to read
  • Netflix Is Performing Incredibly Well–But the Numbers Show a Deeper Takeaway
    Inc.com – 07/26/2017 – Click here to read
  • You’re Never Going to Be the Last Man Standing. Here’s How You Need to Understand Competition
    Inc.com – 07/21/2017 – Click here to read
  • Even if You Don’t Have the Money, There Are Still 3 Ways to Drive Growth
    Inc.com – 07/12/2017 – Click here to read
  • Elon Musk’s ‘I Love Floors’ Tweet Is a 3-Word Masterclass in Marketing
    Inc.com – 06/30/2017 – Click here to read
  • How to Use the ’20/20/20 Rule’ to Know If Demand for Your Startup Will Last
    Inc.com – 06/28/2017 – Click here to read
  • Stop Everything and Start Innovating: Apple’s Self-Driving Cars Is About to Create Demand for This Type of Product
    Inc.com – 06/21/2017 – Click here to read
  • Stuck in a Rut? Use the 80/20 to Give Yourself a Boost in Work and Life
    Inc.com – 06/14/2017 – Click here to read
  • 3 Signs You’re Ready to Leave Your Job and Start Your Own Company
    Inc.com – 06/08/2017 – Click here to read
  •  Opinion: The best way for retailers to turn superconsumers into the gift that keeps on giving
    Market Watch – 12/15/2016 – Click here to read

Eddie’s Mentions

  •  Nobody likes cooking anymore
    MNN.com – 12/12/2018 – Click here to read
  • Kohl’s, Old Navy sprint to win the final lap of the holiday race
    Retail Dive – 12/12/2018 – Click here to read
  • Die-hards and all-nighters descend on Denver-metro stores on Black Friday
    The Denver Post – 11/23/2018 – Click here to read
  • How High Will PL Go?
    Frozen & Refrigerated Buyer – 11/01/2018 – Click here to read
  • Wayfair Launches New Membership Program
    MultiChannel Merchant – 10/18/2018 – Click here to read
  • Deciem founder Brandon Truaxe ousted from company
    Retail Dive – 10/12/2018 – Click here to read
  • 13 Key Takeaways from Grocerant Solutions Summit
    Progressive Grocer – 10/05/2018 – Click here to read
  • Find “Superconsumers,” Enjoy Your Job More
    Life Between Weekends – 09/12/2018 – Click here to read
  • A nation that’s losing the joy of cooking
    The Herald Tribune – 09/11/2018 – Click here to read
  • MoviePass Reworked Its Business Model. But It May Be Too Late, Analysts Say
    Fortune – 08/08/2018 – Click here to read
  • Here’s what all of MoviePass’s recent problems could mean for you
    CNBC Make It – 08/01/2018 – Click here to read
  • MoviePass has a new “plan for profitability” but it probably won’t work
    Fast Company – 07/31/2018 – Click here to read
  • The Super Consumer Hero!
    BrandKnew – 07/29/2018 – Click here to read
  •  Future of MoviePass Is in Doubt After Service Outage, Experts Say
    The New York Times – 07/29/2018 – Click here to read
  •  Neman: Are we losing the art of cooking?
    St. Louis Post-Dispatch – 07/25/2018 – Click here to read
  • Looking for a MoviePass alternative? AMC’s got you covered
    Austin 360 – 06/20/2018 – Click here to read
  •  All About AMC’s New Subscription Program and What it Means for the Cinema Industry
    Celluloid Junkie – 06/20/2018 – Click here to read
  • IDDBA Making Talent a Priority for Retail’s Future
    Progressive Grocer – 06/14/2018 – Click here to read
  • Book Review: ‘Super Consumers’
    425 Business – 06/04/2018 – Click here to read
  • The 2018 Summer Reading List For Marketers
    Forbes – 06/03/2018 – Click here to read
  • Whole Foods Unveils Discount Loyalty Program for Amazon Prime Members
    Eat This, Not That! – 05/16/2018 – Click here to read
  • Report: Amazon targeting Gen Z with checking accounts
    Retail Dive – 04/02/2018 – Click here to read
  • Former ModCloth CEO exits Walmart
    Retail Dive – 03/23/2018 – Click here to read
  • The plant-based food trend continues to grow
    Food Engineering Magazine – 02/24/2018 – Click here to read
  •  Here’s how to grow by learning from your most engaged customers
    Better SMB – 02/06/2018 – Click here to read
  • Who To Listen To If You Want To Grow Your Business
    Asia Trend – 02/03/2018 – Click here to read
  • 5 must-read business books of 2017—and new releases to watch out for next year
    Born 2 Invest  – 12/31/2017 – Click here to read
  •  Connection, Leaping, SuperConsumers, Bankruptcy & 27 Other Tips [CEO Bookshelf]
    Teach; CEO Blog Nation – 12/19/2017 – Click here to read
  • Study: Americans don’t like to cook
    Courier & Press – 12/04/2017 – Click here to read
  • Books Holiday Gift Guide
    Pittsburgh Better Times – 11/22/2017  – Click here to read
  • Shift Toward Prepared Foods Reshapes Grocery
    Specialty Food Association – 10/03/2017 – Click here to read
  • Hyundai Set to Bring First Pickup to Market by 2021
    The Detroit Bureau – 08/22/2017 – Click here to read
  • Are ‘superconsumers’ the answer to all your recruiting woes?
    HR Dive – 08/17/2017 – Click here to read
  • Disney’s Netflix Purge Spells Doom for Your Wallet
    Tom’s Guide – 08/09/2017 – Click here to read
  • Retailers Need to Court ‘Superconsumers’
    Progressive Grocer – 08/02/2017 – Click here to read
  • Netflix Stock Q2 Earnings Blowout
    US News – 07/17/2017 – Click here to read
  • Who Are Your Superconsumers? Why Retailers Need To Know
    Retail Touch Points – 06/15/2017 – Click here to read
  • How companies should treat their most enthusiastic customers
    The Economist – 12/03/2016 – Click here to read
  • Activating Big Data For Big Outcomes
    Nielsen – 06/30/2015 – Click here to read

Eddie’s TV Appearances

  • Tesla could see a Netflix-like recover thanks to bullish auto trends
    CNBC – 06/12/2019 – Click here to watch
  • MoviePass has ‘Homer Simpson at a buffet business model’ that rarely works: Expert 
    CNBC – 08/16/2018 – Click here to watch
  • Eddie Yoon tells us how to employees passionate
    MSNBC – 09/13/2018 – Click here to watch
  • The 20/20/20 rule could make you a profitable company
    MSNBC – 08/18/2017 – Click here to watch
  • Top tip: Include innovation in your workflow
    MSNBC – 07/26/2018 – Click here to watch
  • Superconsumers: How to Scale Your Organization By Better Serving Your Most Valuable Customers
    IVY TV – 03/22/2017 – Click here to watch

Eddie’s Podcasts

  • 221: Eddie Yoon Strategic Growth
    Legends and Losers – 01/11/2019 – Click here to listen
  • How to Think Strategically About Your Business
    YouTube, Entrepreneur of the Month – 08/31/2018 – Click here to watch
  • The Marketing Book Podcast 168 Superconsumers by Eddie Yoon
    iHeartRadio, The Marketing Book Podcast – 03/30/2018 – Click here to listen
  • The Marketing Book Podcast: “Superconsumers” by Eddie Yoon
    iHeartRadio, The Marketing Book Podcast – 03/28/2018 – Click here to listen
  • Listen to Eddie Yoon, founder, Eddiewouldgrow, LLC, about Superconsumers
    Hispanic MPR.com – 01/29/2018 – Click here to listen
  • The AV Profession 7: Creating Superconsumers
    AVNation – 01/25/2018 – Click here to listen
  • Eddie Yoon, founder of Eddie Would Grow: “10 percent…”
    Stitcher – 12/06/2017 – Click here to listen
  • Super Consumers and the Fun to Chore Ratio – An Interview with Eddie Yoon
    YouTube, 2Questions.TV – 10/31/2017 – Click here to listen
  • James Kornacki, Ullo Wine Purifier. Eddie Yoon, Eddie Would Grow.
    Food and Wine Insider – 10/25/2017 – Click here to listen
  • Eddie Yoon, Eddie Would Grow. Jason Vandeboom, ActiveCampaign
    Recalculating – 09/19/2017 – Click here to listen
  • Find Your Superconsumers and Learn From Them, with Eddie Yoon
    Absolute Advantage – 09/13/2017 – Click here to listen
  • Episode 18 – A Simple, Speedy, and Sustainable Path to SUperior Growth: Eddie Yoon, Author of Superconsumers
    Canvas – 07/24/2017 – Click here to listen
  • 87 STRATEGY How to achieve incredible growth and outpace your competition w/ Eddie Yoon 
    Business Owners Radio – 06/26/2017 – Click here to listen
  • Eddie Yoon: Growing Categories & Engaging Super Consumers
    Podomatic – 06/11/2017 – Click here to listen

Contact Eddie to Learn More