Game Changing Engagements

Game-Changing Engagement

Insights and inspiration. That’s what happens when people engage with Eddie Yoon of Eddie Would Grow. Here are some of the ways he has shared his knowledge on topics ranging from internal marketing and strategy sessions to identifying superconsumers and category growth.

Story Angles & Topics

  • Any consumer business that is growing rapidly and explain why
  • Any consumer business that is struggling and explain why (e.g., MoviePass)
  • 20 year consumer trends that will create massive headwinds and tailwinds

Eddie’s Articles

  • Why Some High Performers Are Quitting Big Companies to Work for Themselves
    Harvard Business Review – 01/02/2019 – Click here to read
  • Grocery trip decline might accelerate thanks to plant-based meats
    LinkedIn – 12/19/2018 – Click here to read
  •  Will Wall Street Be Able to Earn the Trust of Younger Investors?
    Harvard Business Review – 11/21/2018 – Click here to read
  • Private Label as a Growth Strategy
    Total Retail – 11/16/2018 – Click here to read
  • Black Friday’s Best Days are Behind It
    Retail Dive – 10/26/2018 – Click here to read
  • Black Friday’s Best Days are Behind It
    AW 360 – 10/17/2018 – Click here to read
  • Review: Super Consumers
    South Sound Business Magazine – 06/04/2018 – Click here to read
  • 4 Behavioral Declines Set to Disrupt Grocery in 20 Years
    Progressive Grocer – 5/11/2018 – Click here to read
  • Viewpoint: Grocery Trip Decline Might Accelerate Thanks to Plant-Based Meats
    Supermarket News – 04/23/2018 – Click here to read
  • Your Best Customers Are Emotionally Engaged
    Industry Today – 04/12/2018 – Click here to read
  • Not Every Business Is Destined For National Greatness
    Twice Newspaper – 04/02/2018 – Click here to read
  • Why Random Acts of Kindness Are a Smart Strategy to Succeed as an Entrepreneur
    Inc.com – 02/16/2018 – Click here to read
  • Why Amazon Go Is the Perfect Example of a Great Second Act
    Inc.com – 01/30/2018 – Click here to read
  • 5 Ways to Get the Most From Any Mentor Relationship
    Inc.com – 01/18/2018 – Click here to read
  • Want to Grow Your Business Faster? Try This Networking Tip From the Former CEO of Ben & Jerry’s
    Inc.com – 01/16/2018 – Click here to read
  • This Strange Pineapple Costs 10 Times More Than the Average.  Here’s What Your Startup Can Learn From It 
    Inc.com – 01/05/2018 – Click here to read
  • Why Hiring These Overlooked Candidates Could Be the Key to Your Company’s Success
    Inc.com – 12/04/2017 – Click here to read
  • For a Successful Startup Strategy, Think Like Southwest Airlines
    Inc.com – 11/15/2017 – Click here to read
  • Nearly $70B of Gifts Will Be Returned After the Holidays. Here Are 3 Ways to Avoid That Risk
    Inc.com – 11/08/2017 – Click here to read
  • 4 Tips for Maximizing Your Customer Review Feedback
    Inc.com – 11/02/2017 – Click here to read
  • How to Turn Someone Else’s Idea Into a Billion-Dollar Opportunity
    Inc.com – 10/30/2017 – Click here to read
  •  Why You Should Hire Your Superconsumers
    Recruiter.com – 10/27/2017 – Click here to read
  • Use This Judo Strategy to Turn a Big Competitor’s Strength Into Its Weakness
    Inc.com – 10/20/2017 – Click here to read
  • Use the Fun-to-Chore Formula to Forecast the Future and Stay 3 Steps Ahead of the Competition 
    Inc.com – 10/06/2017 – Click here to read
  • Panera’s CEO Just Called Out McDonald’s CEO. Here Are 3 Reasons Why You Might Do The Same
    Inc.com – 10/02/2017 – Click here to read
  • Don’t Hire Consultants to Help You Grow. Just Answer These 3 Questions Instead
    Inc.com – 09/20/2017 – Click here to read
  •  Adversity Is the Key to Success. Here Are 3 Amazing Stories to Prove It
    Inc.com – 09/11/2017 – Click here to read
  •  3 Easy Ways to Spot and Get An Opportunity Ahead of the Crowd
    Inc.com – 09/01/2017 – Click here to read
  • 3 Simple Ways to Engage in Continuing Education for Your Business (No Business Degree Necessary)
    Inc.com – 08/25/2017 – Click here to read
  • Tesla’s ‘Camper Mode’ Proves 1 Thing: There’s Inspiration for Your Startup Everywhere
    Inc.com – 08/14/2017 – Click here to read
  • Tesla Shows How Traditional Business Metrics Are Outdated
    Harvard Business Review – 08/08/2017 – Click here to read
  • Do You Actually ‘Think Different’ Like Steve Jobs? 3 Essential Things to Consider When Launching Your Startup
    Inc.com – 08/07/2017 – Click here to read
  •  New IDDBA Superconsumer Research Released 
    Perishable News – 08/02/2017 – Click here to read
  • Netflix Is Performing Incredibly Well–But the Numbers Show a Deeper Takeaway
    Inc.com – 07/26/2017 – Click here to read
  • You’re Never Going to Be the Last Man Standing. Here’s How You Need to Understand Competition
    Inc.com – 07/21/2017 – Click here to read
  • Even if You Don’t Have the Money, There Are Still 3 Ways to Drive Growth
    Inc.com – 07/12/2017 – Click here to read
  • Elon Musk’s ‘I Love Floors’ Tweet Is a 3-Word Masterclass in Marketing
    Inc.com – 06/30/2017 – Click here to read
  • How to Use the ’20/20/20 Rule’ to Know If Demand for Your Startup Will Last
    Inc.com – 06/28/2017 – Click here to read
  • Stop Everything and Start Innovating: Apple’s Self-Driving Cars Is About to Create Demand for This Type of Product
    Inc.com – 06/21/2017 – Click here to read
  • Stuck in a Rut? Use the 80/20 to Give Yourself a Boost in Work and Life
    Inc.com – 06/14/2017 – Click here to read
  • 3 Signs You’re Ready to Leave Your Job and Start Your Own Company
    Inc.com – 06/08/2017 – Click here to read
  •  Opinion: The best way for retailers to turn superconsumers into the gift that keeps on giving
    Market Watch – 12/15/2016 – Click here to read

Eddie’s Mentions

  •  How This Fidelity Fund Earned Healthy Returns in an Ailing Market
    Bloomberg Opinion – 01/04/2019 – Click here to read
  • Nobody likes cooking anymore
    MNN.com – 12/12/2018 – Click here to read
  • Kohl’s, Old Navy sprint to win the final lap of the holiday race
    Retail Dive – 12/12/2018 – Click here to read
  • Die-hards and all-nighters descend on Denver-metro stores on Black Friday
    The Denver Post – 11/23/2018 – Click here to read
  • How High Will PL Go?
    Frozen & Refrigerated Buyer – 11/01/2018 – Click here to read
  • Wayfair Launches New Membership Program
    MultiChannel Merchant – 10/18/2018 – Click here to read
  • Deciem founder Brandon Truaxe ousted from company
    Retail Dive – 10/12/2018 – Click here to read
  • 13 Key Takeaways from Grocerant Solutions Summit
    Progressive Grocer – 10/05/2018 – Click here to read
  • Find “Superconsumers,” Enjoy Your Job More
    Life Between Weekends – 09/12/2018 – Click here to read
  • A nation that’s losing the joy of cooking
    The Herald Tribune – 09/11/2018 – Click here to read
  • MoviePass Reworked Its Business Model. But It May Be Too Late, Analysts Say
    Fortune – 08/08/2018 – Click here to read
  • Here’s what all of MoviePass’s recent problems could mean for you
    CNBC Make It – 08/01/2018 – Click here to read
  • MoviePass has a new “plan for profitability” but it probably won’t work
    Fast Company – 07/31/2018 – Click here to read
  • The Super Consumer Hero!
    BrandKnew – 07/29/2018 – Click here to read
  •  Future of MoviePass Is in Doubt After Service Outage, Experts Say
    The New York Times – 07/29/2018 – Click here to read
  •  Neman: Are we losing the art of cooking?
    St. Louis Post-Dispatch – 07/25/2018 – Click here to read
  • Looking for a MoviePass alternative? AMC’s got you covered
    Austin 360 – 06/20/2018 – Click here to read
  •  All About AMC’s New Subscription Program and What it Means for the Cinema Industry
    Celluloid Junkie – 06/20/2018 – Click here to read
  • IDDBA Making Talent a Priority for Retail’s Future
    Progressive Grocer – 06/14/2018 – Click here to read
  • Book Review: ‘Super Consumers’
    425 Business – 06/04/2018 – Click here to read
  • The 2018 Summer Reading List For Marketers
    Forbes – 06/03/2018 – Click here to read
  • Whole Foods Unveils Discount Loyalty Program for Amazon Prime Members
    Eat This, Not That! – 05/16/2018 – Click here to read
  • Report: Amazon targeting Gen Z with checking accounts
    Retail Dive – 04/02/2018 – Click here to read
  • Former ModCloth CEO exits Walmart
    Retail Dive – 03/23/2018 – Click here to read
  • The plant-based food trend continues to grow
    Food Engineering Magazine – 02/24/2018 – Click here to read
  •  Here’s how to grow by learning from your most engaged customers
    Better SMB – 02/06/2018 – Click here to read
  • Who To Listen To If You Want To Grow Your Business
    Asia Trend – 02/03/2018 – Click here to read
  • 5 must-read business books of 2017—and new releases to watch out for next year
    Born 2 Invest  – 12/31/2017 – Click here to read
  •  Connection, Leaping, SuperConsumers, Bankruptcy & 27 Other Tips [CEO Bookshelf]
    Teach; CEO Blog Nation – 12/19/2017 – Click here to read
  • Study: Americans don’t like to cook
    Courier & Press – 12/04/2017 – Click here to read
  • Books Holiday Gift Guide
    Pittsburgh Better Times – 11/22/2017  – Click here to read
  • Shift Toward Prepared Foods Reshapes Grocery
    Specialty Food Association – 10/03/2017 – Click here to read
  • Hyundai Set to Bring First Pickup to Market by 2021
    The Detroit Bureau – 08/22/2017 – Click here to read
  • Are ‘superconsumers’ the answer to all your recruiting woes?
    HR Dive – 08/17/2017 – Click here to read
  • Disney’s Netflix Purge Spells Doom for Your Wallet
    Tom’s Guide – 08/09/2017 – Click here to read
  • Retailers Need to Court ‘Superconsumers’
    Progressive Grocer – 08/02/2017 – Click here to read
  • Netflix Stock Q2 Earnings Blowout
    US News – 07/17/2017 – Click here to read
  • Who Are Your Superconsumers? Why Retailers Need To Know
    Retail Touch Points – 06/15/2017 – Click here to read
  • How companies should treat their most enthusiastic customers
    The Economist – 12/03/2016 – Click here to read
  • Activating Big Data For Big Outcomes
    Nielsen – 06/30/2015 – Click here to read

Eddie’s TV Appearances

  • MoviePass has ‘Homer Simpson at a buffet business model’ that rarely works: Expert 
    CNBC – 08/16/2018 – Click here to watch
  • Eddie Yoon tells us how to employees passionate
    MSNBC – 09/13/2018 – Click here to watch
  • The 20/20/20 rule could make you a profitable company
    MSNBC – 08/18/2017 – Click here to watch
  • Top tip: Include innovation in your workflow
    MSNBC – 07/26/2018 – Click here to watch
  • Superconsumers: How to Scale Your Organization By Better Serving Your Most Valuable Customers
    IVY TV – 03/22/2017 – Click here to watch

Eddie’s Podcasts

  • 221: Eddie Yoon Strategic Growth
    Legends and Losers – 01/11/2019 – Click here to listen
  • How to Think Strategically About Your Business
    YouTube, Entrepreneur of the Month – 08/31/2018 – Click here to watch
  • The Marketing Book Podcast 168 Superconsumers by Eddie Yoon
    iHeartRadio, The Marketing Book Podcast – 03/30/2018 – Click here to listen
  • The Marketing Book Podcast: “Superconsumers” by Eddie Yoon
    iHeartRadio, The Marketing Book Podcast – 03/28/2018 – Click here to listen
  • Listen to Eddie Yoon, founder, Eddiewouldgrow, LLC, about Superconsumers
    Hispanic MPR.com – 01/29/2018 – Click here to listen
  • The AV Profession 7: Creating Superconsumers
    AVNation – 01/25/2018 – Click here to listen
  • Eddie Yoon, founder of Eddie Would Grow: “10 percent…”
    Stitcher – 12/06/2017 – Click here to listen
  • Super Consumers and the Fun to Chore Ratio – An Interview with Eddie Yoon
    YouTube, 2Questions.TV – 10/31/2017 – Click here to listen
  • James Kornacki, Ullo Wine Purifier. Eddie Yoon, Eddie Would Grow.
    Food and Wine Insider – 10/25/2017 – Click here to listen
  • Eddie Yoon, Eddie Would Grow. Jason Vandeboom, ActiveCampaign
    Recalculating – 09/19/2017 – Click here to listen
  • Find Your Superconsumers and Learn From Them, with Eddie Yoon
    Absolute Advantage – 09/13/2017 – Click here to listen
  • Episode 18 – A Simple, Speedy, and Sustainable Path to SUperior Growth: Eddie Yoon, Author of Superconsumers
    Canvas – 07/24/2017 – Click here to listen
  • 87 STRATEGY How to achieve incredible growth and outpace your competition w/ Eddie Yoon 
    Business Owners Radio – 06/26/2017 – Click here to listen
  • Eddie Yoon: Growing Categories & Engaging Super Consumers
    Podomatic – 06/11/2017 – Click here to listen

Contact Eddie to Learn More