Hire a Great Storyteller as Your Next Keynote Speaker
Great speakers bring a healthy combination of expertise, education, and entertainment. My talks typically involve stories about superconsumers striving to improve their lives through surprising uses of products and services. Since everyone is a superconsumer of something, everyone in the audience can relate, enjoy and learn.
After Nielsen acquired The Cambridge Group (my prior consulting firm), I was frequently invited to Global Leadership Meetings, the annual meeting where Nielsen invites the top 200 leaders from around the world to a week of vision, strategy, and planning. I was also frequently asked to speak at the company’s premier client conference, Consumer 360, both in the U.S., Australia, and Asia. Through these experiences, I got to know the meeting planners, their objectives and their goals for conferences and how they evaluated the various speakers. The common theme that came back loud and clear was that the audience loved seeing and hearing directly from clients and about significant marketplace outcomes.
That’s why I am often asked to speak: I have an abundance of war stories and major client outcomes that the audience finds authentic, inspirational and educational. My talks are a great blend of education and entertainment that combine theory and thought leadership along with practical actions and real-world results.
Having spoken extensively as a keynote speaker, in podcasts, and on radio and television, I’m comfortable with any type of forum or media. I can talk credibly on any consumer-facing business and offer very practical advice that can be implemented tomorrow, but also provide growth strategy that has staying power for years.