In this pic, you can see the sign telling you which way to go. Yet in Hawaii, we navigate much more simply. On Oahu, we don’t say north and south, we say ‘mauka’ (mountain side) and ‘makai’ (ocean side). As you can see from the pic, who needs Waze if you can see the ocean and that’s where you’re headed (or should be headed)!
Growth strategy is often over complicated too.
Pick a category that has a 20-year tailwind.
That should solve most of your growth problems.