Find The Hidden Super-Geos

Do you see the gecko? Sometimes the best strategies are the ones that are discrete and hidden so that your competitors can’t see it until it’s too late. Superconsumers often congregate in ‘super-geos’, local markets that have unusually high concentrations of supers. Betting big on a small number of local markets that drive over half the profit pool is not just a great financial strategy, but no one will see you coming.  #AlohaFriday


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